The #1 Marketing Mindset Shift You Need for Consistent Results — Every Single Time Awareness + Personal Touch This week wasn’t the easiest — but it was transformative. As a marketer and creator, I often chase results, new tools, and perfect content calendars. But this week, I decided to slow down. I looked closely at what was actually working… and what wasn’t. That reflection led me to three lessons that changed not just my strategy — but my confidence too. If you’ve ever felt stuck, confused about your content direction, or frustrated with your reach, these lessons will speak directly to you. --- Lessons + Solutions 💡 Lesson 1: Doing More Isn’t the Answer — Doing What Works Is For months, I believed that posting more meant faster growth. More posts = more visibility, right? Wrong. Are Synthetic Influencers the Next Big Thing — Or Are We Losing the Human Touch? When I analyzed my metrics this week, I noticed a pattern — the posts that performed best weren’t the ones I published most o...
What is Email Marketing & How to Learn It What is Email Marketing? Email marketing is a digital marketing strategy where businesses or individuals send emails to a group of people with the purpose of promoting products, services, or valuable content. It’s more than just sending newsletters — it’s about building relationships, trust, and sales through personalized and relevant communication. “Email marketing is the bridge between attention and conversion.” Why is Email Marketing Important? You own your audience — no algorithms, no restrictions. Email has the highest ROI (up to 4200%). It builds direct and personal connections. You can automate nurturing and follow-ups. How to Learn Email Marketing (Step-by-Step) Understand the Basics: Learn what email marketing is and how it works. Create a Lead Magnet: Offer something free in exchange for email addresses (like an eBook or checklist). Use E...