What is SEO? A Beginner’s Guide to Ranking Higher on Google

What is SEO? A Beginner’s Guide to Ranking Higher on Google

SEO stands for Search Engine Optimization – the process of improving your website or blog so that it ranks higher in search engines like Google.

When people search for products, services, or information online, SEO helps your content appear on the top results – bringing in free, organic traffic without running ads.


Why is SEO Important?

  • “Best mustard oil in Pakistan”
  • “Freelance tips in Urdu”
  • “Buy desi chicken near me”

If your website appears in those searches, you get traffic, clients, and sales without spending money on ads. That’s the power of SEO.

How Does SEO Work?

Search engines like Google scan every website to decide which one is most relevant. If your content follows SEO rules, Google shows it to more people.

1. On-Page SEO

  • SEO-friendly title
  • Headings (H1, H2, H3)
  • Keywords
  • Meta descriptions
  • Image alt text
  • Internal links

2. Off-Page SEO

  • Backlinks from other websites
  • Social media sharing
  • Brand mentions

How to Do SEO on Blogger?

  1. Use a Clear, Keyword-Rich Title: “Pure Mustard Oil in Pakistan – 100% Organic & Homemade”
  2. Customize the Permalink: /pure-mustard-oil-pakistan
  3. Add a Meta Description: Write 150 characters about your post
  4. Use Headings Correctly: H1 for main title, H2 and H3 for structure
  5. Add Alt Text to Images: Describe the image with keywords

Benefits of SEO

  • Free Website Traffic
  • More Clients and Orders
  • Build Trust and Credibility
  • Long-Lasting Results

Common SEO Mistakes to Avoid

  • Missing keywords in posts
  • No meta descriptions
  • Repeated titles
  • No image alt text
  • Short blog posts (under 300 words)

Conclusion

SEO is not optional if you want to grow your blog or business. Start applying these steps today and watch your Google visibility improve over time.

Read the full article: What is Digital Marketing?

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