What is SEO? A Beginner’s Guide to Ranking Higher on Google

SEO stands for Search Engine Optimization – the process of improving your website or blog so that it ranks higher in search engines like Google.

When people search for products, services, or information online, SEO helps your content appear on the top results – bringing in free, organic traffic without running ads.

Why is SEO Important?

“Best mustard oil in Pakistan”
“Freelance tips in Urdu”
“Buy desi chicken near me”

If your website appears in those searches, you get traffic, clients, and sales without spending money on ads. That’s the power of SEO.

How Does SEO Work?

Search engines like Google scan every website to decide which one is most relevant. If your content follows SEO rules, Google shows it to more people.

1. On-Page SEO

SEO-friendly title
Headings (H1, H2, H3)
Keywords
Meta descriptions
Image alt text
Internal links

2. Off-Page SEO

Backlinks from other websites
Social media sharing
Brand mentions

How to Do SEO on Blogger?

Use a Clear, Keyword-Rich Title: “Pure Mustard Oil in Pakistan – 100% Organic & Homemade”
Customize the Permalink: /pure-mustard-oil-pakistan
Add a Meta Description: Write 150 characters about your post
Use Headings Correctly: H1 for main title, H2 and H3 for structure
Add Alt Text to Images: Describe the image with keywords

Benefits of SEO

Free Website Traffic
More Clients and Orders
Build Trust and Credibility
Long-Lasting Results

Common SEO Mistakes to Avoid

Missing keywords in posts
No meta descriptions
Repeated titles
No image alt text
Short blog posts (under 300 words)

Conclusion

SEO is not optional if you want to grow your blog or business. Start applying these steps today and watch your Google visibility improve over time.

Read the full article: What is Digital Marketing?

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