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What is email marketing and how learn it

 

What is Email Marketing & How to Learn It

What is Email Marketing?

Email marketing is a digital marketing strategy where businesses or individuals send emails to a group of people with the purpose of promoting products, services, or valuable content.

It’s more than just sending newsletters — it’s about building relationships, trust, and sales through personalized and relevant communication.

“Email marketing is the bridge between attention and conversion.”

Why is Email Marketing Important?

  • You own your audience — no algorithms, no restrictions.
  • Email has the highest ROI (up to 4200%).
  • It builds direct and personal connections.
  • You can automate nurturing and follow-ups.

How to Learn Email Marketing (Step-by-Step)

  • Understand the Basics: Learn what email marketing is and how it works.
  • Create a Lead Magnet: Offer something free in exchange for email addresses (like an eBook or checklist).
  • Use Email Tools: Start with beginner-friendly platforms like MailerLite, ConvertKit, or Mailchimp.
  • Write Effective Emails: Focus on helpful content, good subject lines, and clear CTAs (Call to Actions).
  • Build Your List: Promote your opt-in form on social media, website, and WhatsApp.
  • Learn Automation: Create email sequences to guide subscribers from interest to action.
  • Analyze & Improve: Track open rates, clicks, and improve based on results.

Bonus Tip:

Follow top marketers like Neil Patel, Gary Vaynerchuk, and Russell Brunson for real-life strategies and mindset.

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