What if I told you that your next client won’t come from a cold email……but from a hidden LinkedIn feature?

 The Smart Way to Send Cold Emails on LinkedIn

When I first started freelancing, I believed sending more messages meant getting more clients.

So, I sent dozens of cold emails every week.

They all looked the same:

“Hi, I provide XYZ services. Let me know if you need.”

Guess what happened?

Silence.

Zero replies.

Zero results.

It was frustrating because I had the skills, but nobody was responding.

I started questioning myself: “Maybe clients just don’t read messages? Or maybe I’m not good enough?”

But last month, I decided to test a new approach.

Instead of treating cold emails like a sales pitch, I treated them like a conversation starter.

Here’s the strategy that changed everything for me:

1. Follow the client’s journey – I started engaging with their posts, understanding what they care about.

2. Add genuine comments – Not just “great post” but thoughts that showed I understood their perspective.

3. Send a personal connection request – A short note that made it clear why I wanted to connect.

4. Offer mini value – Once they accepted, I shared a small, useful idea (not a service pitch).

Here’s one message that got me a response:

“Hi Sarah, I loved your post about [topic].

I noticed many professionals in your industry struggle with [problem].

I recently helped someone solve this using [short idea]. Would you like me to share a quick 2-step framework with you?”

The shift was unbelievable.

People who ignored me before actually started replying.

Not because I was pushing my services, but because I showed them I could help.

Here’s what I realized:

Clients don’t ignore you because they don’t need services.

They ignore you because your approach doesn’t feel relevant.

Once you focus on solving problems, the “cold email” doesn’t feel cold anymore.

In 2025, the smartest cold email is not the one that sells.

It’s the one that starts a real conversation.

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